There is a tremendous amount of interest in motorcycle safety around the country so it is important to combine resources to achieve effective and efficient campaigns. Any organisation contemplating a campaign should check with Road Safety GB to see what has or has not worked and identify who else regionally or nationally may be able to collaborate or advise.
Potential partners include:
Neither leisure riding nor long distance commuting is constrained by local authority boundaries and many collisions involve riders who do not live locally. Individual local campaigns often gain additional benefit from overarching activities.
The RIDE course started life as the National Driver Improvement scheme and was specifically developed to address the bespoke needs of motorcyclists. The course is an intervention for riders whose behaviour has brought them to the attention of the Police. A rider may complete a RIDE course at his/her own cost as an alternative to prosecution but may only attend one course in 3 years. Motorcyclists who exceed speed limits and are detected by automatic safety camera devices are only dealt with under the National Speed Awareness Courses. The RIDE scheme aims to address the behaviour of those riders whose riding could be described as anti-social, careless or thrill seeking. By inviting offenders to question their assumptions about their personal ability and competency and alerting them to the dangers of reckless, careless or anti social riding, the RIDE course strives to prevent re-offending and casualties.
Coaching motorcyclists to an advanced riding standard comprehensively improves their skills and attitudes, according to a study published by road safety charity, IAM. In their survey, the most common reason given for taking the test was to improve one’s general standard of driving (86%) and the vast majority (78%) said it was their own idea to do so.
It is also worth remembering the Enhanced Rider Scheme which facilitates improvement training. Riders looking for training should refer to the voluntary Register of Post-test Motorcycle Trainers (RPMT). Those on the RPMT may provide Enhanced Rider Scheme training.
“Great Roads Great Rides” was one of the first driver information programmes developed by the Highways Agency under its ‘Customers First Strategy’.
Diesel spills create a hazard for all road users but especially cyclists and motorcyclists. In addition, the contamination of the highway by diesel can significantly damage the carriageway and require surface replacement before their design life would normally be reached. A highly successful ‘grass roots’ campaign, started in 2003, called ‘KillSpills‘ raised awareness of the problem with Central and Local Government, riders and the freight transport industry. Through a series of high profile rider events and initiatives, the issue achieved significant attention and support from local authorities. For example, Devon County Council’s “Spiller Killer” campaign paved the way for their wider “See it; Report it” initiative and Derbyshire County Council display ‘warning stickers’ on all its HGVs.