New THINK campaign no laughing matter

World superbike rider Chaz Davies and comedian Alan Davies both feature in the latest THINK! campaign which encourages riders to undertake further training to improve their safety.

In the films, Chaz  and Alan are joined by eight regular riders completing a further training course that covers key principles of advanced riding, using a planned system of riding, positioning, speed and observation.

Chaz who despite racing bikes since 1995 only took his road test this summer, said: “You really are never too good to be a better rider – it’s as simple as that. I’ve been working for 15 years to try and be better on the track and that applies on the road as well.

“There are so many more variables on the road and I think people can get a little bit over confident, but you are never too good. You never know what’s around the corner.

“The training really got me thinking. The instructors pre-empted every situation that I spotted a couple of seconds later. It really showed me the importance of being one step ahead and reading the road.”

The campaign comprises a series of short films which will be released throughout September on the THINK BIKER Facebook page and on YouTube.